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Category Government

Regulators Are Finally Catching Up With Big Tech

It is not only the individual impacts of technology that courts and regulators have in their sights. In 2024, they will also be considering the impacts on society, markets, and businesses. For instance, antitrust actions in the US and the EU launched in 2023 call into question Google’s dominance in the ad tech market, potentially shaking the monolithic logic of the programmatic advertising model that has helped create the internet as we know it today.

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